attire allure

  A MORE SUSTAINABLE COSMETIC ALTERNATIVE? A s focus shifts towards clean beauty  waterless beauty – with brands looking at more sustainable and eco-friendly ingredients and manufacturing process- waterless or ‘an – hydrous’ cosmetics are becoming popular across the world. while many beauty companies likes unilever , procter &Gamble and L’oreal have announced effort to reduce water consumption by 40- 60% International brands pinch of Colour and vapour have introduction products ranging from lipsticks and face serums that are 90-97% water – free. In India, too more and more homegrown brands are ensuring that their products are not just eco-friendly, cruelty – free, and minus any harmful chemicals. but devoid of any water too. WATER- FREE PRODUCTS ARE BETTER FOR YOUR SKIN These products aren’t just better for the earth, but for your skin too. They’re more effective than water – based ones and have better shelf life. You don’t even need a large quantity of these. Many think t...