WATERLESS BEAUTY

 

A MORE SUSTAINABLE COSMETIC ALTERNATIVE?

As focus shifts towards clean beauty  waterless beauty – with brands looking at more sustainable and eco-friendly ingredients and manufacturing process- waterless or ‘an – hydrous’ cosmetics are becoming popular across the world. while many beauty companies likes unilever , procter &Gamble and L’oreal have announced effort to reduce water consumption by 40- 60% International brands pinch of Colour and vapour have introduction products ranging from lipsticks and face serums that are 90-97% water – free.

In India, too more and more homegrown brands are ensuring that their products are not just eco-friendly, cruelty – free, and minus any harmful chemicals. but devoid of any water too.

WATER- FREE PRODUCTS ARE BETTER FOR YOUR SKIN

These products aren’t just better for the earth, but for your skin too. They’re more effective than water – based ones and have better shelf life. You don’t even need a large quantity of these. Many think that people with oil-based products because it will clog their pores. Often, people break out not because of oily skin, but because their skin barrier is dry, damaged, and inflamed by harsh acne products.